Make the most out of the incredibly compact mirrorless system with the special edition lens that is first-of-its-kind in the NIKKOR Z line-up

MIDDLE EAST & AFRICA – Nikon Middle East FZE. is pleased to announce the release of the NIKKOR Z 28mm f/2.8 (SE), a compact and lightweight prime lens that is compatible with full-frame (Nikon FX-format) mirrorless cameras for which the Nikon Z mount has been adopted, and as a kit lens that offers superior functionality with shooting for the APS-C size (Nikon DX-format) mirrorless camera, Z fc. The "(SE)" in the product name is short for "Special Edition".

“NIKKOR lenses are renowned for its optical perfection and this lens, the NIKKOR Z 28mm f/2.8 (SE), delivers that with today’s latest technology in an advantageously compact build and aesthetically pleasing design. It is a combination of form and function from its minimum focus distance to its multi-focusing system, to be a reliable prime lens meant for our creators and professionals to deliver their best in stills and videos,” said Narendra Menon, Managing Director of Nikon Middle East FZE.

This wide-angle prime lens inherits the same classic and well-loved design as the NIKKOR lenses that were released around the same time as the Nikon FM2 film SLR camera, to match the Z fc camera body and enable users to enjoy its all-rounded aesthetic. Faithfully reproducing the notable designs of that era, such as knurling, as well as a prominent control ring, the NIKKOR Z 28mm f/2.8 (SE) is designed with an iconic touch.

Easily slipped into your bag to capture everyday snapshots of cityscapes and café-hopping, the lightweight lens delights users with its smooth autofocusing and the adoption of a design with consideration of dust- and drip-resistant performance¹.

NIKKOR Z 28mm f/2.8 (SE) Primary Features

• Extremely portable and makes the most of the compact size of mirrorless cameras, with its total length of approximately 43mm and weight of approximately 160g.
• Easy-to-use, the fixed focal length of 28mm supports users with a wide angle of view for all types of scenes, from cityscapes and landscapes to indoor dining.
• The fast and wide f/2.8 maximum aperture resists the effects of camera shake, even with hand-held shooting; and supports users in achieving their desired aesthetic quality with the impressive use of bokeh expression.
• Get close to subjects for dynamic photography to showcase scenes in different perspectives with its minimum focus distance of 0.19 m (0.63 ft).
• The first NIKKOR Z lens exception in which a multi-focusing system², usually only made available for the S-Line³,  has been adopted – realising minimal aberration with shooting at close distances, a smaller size, and fast and accurate autofocus (AF) control. The adoption of stepping motor (STM) also enables quiet and highly precise AF control.
• Not just for shooting stills, the lens is developed with consideration for video recording with extremely quiet operation, smooth focus breathing, and stable exposure.
• Experience superb operability and control within reach, with the control ring that allows for assignment of various functions such as Aperture and Exposure compensation.
• Designed with consideration of dust- and drip-resistant performance¹ and a non-retracting mechanism so that users can take the lens with them everywhere and be ready for every photographic opportunity.

¹ The lens is not guaranteed to be dust- and drip-resistant in all situations or under all conditions.
² Multiple AF drive units work together to control the position of multiple focus lens groups with great precision for superior image formation performance regardless of shooting distance.
³ The S-Line is a grade of NIKKOR Z lenses that demonstrate outstanding optical performance, adhering to a high standard of design principles and quality control.

AVAILABILITY

For more information on the new NIKKOR Z 28mm f/2.8 (SE), and other Nikon products, please visit http://nikon-mea.com.

ABOUT THE NIKKOR BRAND

NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. In November 2018, Nikon announced its milestone achievement of 110 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.

ABOUT MY NIKKOR

Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures and let NIKKOR connect you with the culture of photography.

ABOUT NIKON

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries.

For more information, visit http://nikon-mea.com or discover the Z series mirrorless camera system and experience new possibilities here, http://nikn.ly/Zseries.

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